Adobe and iflix to offer new customer experiences

Global technology leader Adobe, in conjunction with iflix, announced the companies’ long term strategic engagement. Over the next few years, the partnership will see the roll-out of Adobe Marketing Cloud, comprising a suite of analytics, campaign management and audience optimisation solutions, as iflix continues its rapid expansion and cements its leadership position throughout emerging markets globally.Adobe’s data-driven solutions will enable iflix to offer customers an unparalleled experience in mobile video-on-demand (VOD) consumption, serving content tailored to its subscribers’ diverse tastes.This implementation involves Adobe’s data-driven solutions – Adobe Analytics for deeper, real-time insights into customer interactions via iflix’s web, mobile apps and video platforms, and Adobe Audience Manager for a complete understanding of each subscriber’s preferences. Adobe Media Optimizer provides a clear overview of campaign performance which in turn facilitates budget maximization across search, social and display, while Adobe Campaign rounds off the suite, enabling the iflix team to generate loyalty with highly personalised customer engagement.David Goldstein, head of Asia for iflix group said, “Our aim is to create truly personalised experiences –Adobe’s technology gives us the capability to build unified customer profiles and to get to know our subscribers’ preferences. Ensuring that our users get recommendations that match their specific viewing preferences is absolutely critical.”VR Srivatsan, managing director for Adobe Southeast Asia said, “Customers today expect great experiences, and being able to consistently deliver on that will set iflix apart from the rest in the market.”“There is a generation shift in the way people consume content on their mobile devices today. Both iflix and Adobe understand the need to address this transformation by providing rich, relevant and personalized experiences on every device, and yet be able to consolidate data from these fragmented journeys into a complete, single view. Adobe will provide the pivotal tools and support to accelerate iflix’s dynamic growth in years to come,” added Manzar Imam, Adobe senior account executive for iflix.