Adknowledge Asia integrates Instagram advertising capabilities

Adknowledge Asia, an advertising technology company, has launched Instagram advertising through its social video marketing platform, AdParlor.The new AdParlor software extension allows brands and agencies to place advertisements on Instagram, Facebook, YouTube and Twitter from a single, integrated platform, to produce key insights for improved targeting and efficiency.  According to the company, the AdParlor integration of Instagram gives advertisers a new way to connect with customers across all popular social platforms.Khairil Abdullah, CEO at Axiata Digital Services and chairman of Adknowledge Asia said: “Instagram is a channel that can leverage Facebook’s complex data and precise targeting to serve the most relevant advertising to users. Adknowledge Asia provides an opportunity for brands and agencies to reach their customers in an innovative manner, leveraging its proprietary platform, AdParlor, to engage users on a more insightful and meaningful level.”Ben Legg, CEO at Adknowledge Asia said: "With 85% of brands managing an Instagram account and active users across Asia growing faster than on any other social platform, now is the optimal time to communicate broadly across multiple platforms for a more prominent, targeted campaign."Across Asia, AdParlor's enhanced capabilities for Instagram will support all available campaign objectives on the Instagram API, including cost per link click, cost per mobile app install and cost per video view.Matt Sutton - SVP, operations at Adknowledge Asia said: “Many of our Facebook advertisers across APAC have been asking about Instagram opportunities for some time now. It represents a welcome addition to an already powerful suite of options on the Facebook advertising platform.  It will deliver to advertisers an extremely receptive audience who are motivated to engage with brands and transact. "The proprietary AdParlor platform is part of Adknowledge Asia, a digital advertising technology company specialising in using diverse sources of data to place ads via digital video, social media, apps and mobile. Last month, Adknowledge Asia announced its acquisition of Komli Media Inc’s Southeast Asia organisation operations, making it one of the largest adtech companies in the region.Adknowledge Asia, through its partnership with Axiata, is pioneering consumer-friendly, brand-safe strategies to use telecom data to better target ads on social media networks across platforms, including mobile. This opens the door to responsibly monetising telecom companies’ vast user data. Adknowledge has worked successfully with telcos around the world to use their data to target consumers with the most contextually relevant and appropriate ads.