Digital advertising technology specialist Adknowledge Asia hasÂ appointedÂ Haryati â€śFeyâ€ť Lawidjaja (pictured) as its new Indonesian country director.
LawidjajaÂ is based out of Adknowledge Asiaâ€™s Indonesian office and reports to Damien Lavin, managing director, SEAR & ANZ, Adknowledge Asia Pacific.
Her appointment follows the recent media announcement of Adknowledge Asiaâ€™s targeted Instagram Advertising capabilities through the new AdParlor platform, as well as the acquisition of Komli Mediaâ€™s Southeast Asia organisation operations.
With more than 15 years of experience in mobile and digital, and having previously held senior positions at Telkomsel and Nokia, LawidjajaÂ is tasked to lead the expansion of the companyâ€™s Indonesian operations within SEAâ€™s largest and most exciting digital adverting market. LawidjajaÂ will own the business plan and customer strategy in the market with direct responsibility for the teamâ€™s targets, growth and retention.
â€śAdknowledge Asia, with its deep expertise in digital advertising, is well-positioned to tap into emerging opportunities during this new era of digital and social communication that has changed the way marketers engage their targeted audiences,â€ť Lawidjaja said. â€śI am honoured to take on this role and look forward to working with the entire Adknowledge Asia team as we bring a new focus to the growing Indonesian market.â€ť
â€śWe are incredibly excited to have someone of Lawidjajaâ€™s calibre within the Adknowledge Asia business. Lawidjaja has a perfect blend of product, telco and digital advertising experience and Iâ€™m sure sheâ€™ll add significant value to the team and our clients,â€ť Â Lavin said.
â€śIndonesia is a huge focus for the business as itâ€™s the Asian epicentre for social, video and mobile. Over the coming years we plan to invest significantly in this market,” he added.