adidas launches sequential spot for "all in for my girls"

TBWA\Shanghai has created a platform to support adidas Women's "all in for my girls" platform in China, with a campaign spanning TV, print, outdoor and PR.http://www.youtube.com/watch?v=kj0dt-8X5FYThe latest spot is built on top of a campaign which first introduced the idea of sisterhood and how sport for young Chinese women is fun, playful and social without having to be overly competitive.The campaign launched officially on 1 March across mainland China and included an exclusive launch event in Shanghai on 28 February.Credits:Title: TGIFClient: adidas ChinaCreative Agency: TBWA\ShanghaiGroup Creative Director: Patrick TomCreative Director: Kate McMullenAssociate Creative Director: Jordan DongSenior Art Director: Kenny HuangArt Director: Idium DuanCopywriter: Sam San, Shuang Zhang, Patrick Tom