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Institute of Mental Health appoints agency

Addiction Advertising has won the business for Singapore’s inaugural National Addictions Awareness Day campaign.

The campaign is by National Addictions Management Service (NAMS) under the Institute of Mental Health to provide treatment for people with addictions.

NAMS treats patients who are addicted to drugs, alcohol, gambling, the internet and others. It runs a dedicated outpatient clinic for three different groups of patients – adolescents, private and subsidised patients.

The agency was in charge of the media duties, including the conceptualisation of the campaign as well as the event that will take place on 23 November.

The campaign will be featured on buses, Facebook ads, print publications, grassroots BTL collaterals and PR in the lead up to the event.

The duration of the account will run till the campaign ends and the contract is worth SGD$250,000.

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