Addiction Advertising bags BCA's Window Safety Campaign

Building and Construction Authority (BCA) has re-appointed Addiction Advertising as its creative agency for the conceptualisation, development, implementation and management of Window Safety Campaign 2015.Addiction was also responsible for BCA’s Window Safety Campaign 2014.The 2015 campaign will seek to increase public awareness on window safety among homeowners and encourage them to Clean, Check and Change (if necessary) their windows on 6/6 and 12/12 every year. The nation-wide campaign is expected to run in the second-quarter of 2015 across multi-media platforms.“Singapore is a densely populated country, where high-rise buildings are predominant in our built environment. Regular checks (at least once every six months) is important to ensure window safety. The Window Safety Campaign seeks to educate homeowners and tenants to be socially responsible and observe window safety,” a BCA spokesperson said.