AdAsia Holdings, an advertising technology company and creator of the AdAsia Digital Platform, has launched offices in Jakarta and Ho Chi Minh City, further expanding the company’s Southeast Asian presence.
“The majority of Southeast Asia is still an emerging market for programmatic advertising and modern marketing solutions,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
“Mobile and social media in both Indonesia and Vietnam have high usage rates, with video being another high-demand area. AdAsia’s integrated solutions would enable marketers in this region to streamline all their marketing efforts onto one platform,” said Sogo (pictured). He added native advertising is a growing space for these two markets, and the company is looking to bring its suite of solutions, including out-stream video for both desktop and mobile, to advertisers and publishers in the market.
According to Sogo, localisation is the company’s key pillar. “This will help them understand the particular advertising market’s needs, communicate with clients, and know what works best in the market,” he explained. The company currently has four offices in Southeast Asia, and plans to enter the Greater China market within the next quarter.