AdAsia Holdings moves into Japan and China

Advertising technology company AdAsia Holdings announced its expansion into Tokyo, Japan and Shanghai, China.In Japan, AdAsia Holdings will roll out its full suite of products to marketers and advertisers. The company will also look to build up the CastingAsia database with influencers from Japan, along with the addition of Japanese publishers into the AdAsia Ad Network and AdAsia Video Network.“We have recently seen an increasing amount of businesses in Japan looking to expand abroad and our entry into Japan allows us to provide a basis that enables marketers and advertisers in Japan to reach audiences across Asia. At the same time, we’re looking to bring Japanese publishers increased demand from Asia,” said Kosuke Sogo(pictured), CEO and co-founder of AdAsia Holdings.The company is taking a slightly different approach to the Chinese market.AdAsia Holdings will look to form strategic partnerships with local platforms and publishers to provide value to existing and future clients in China and across Asia.“Our initial priorities will be to build up our ad networks and form partnerships with local players to provide a platform to bridge Chinese marketers to inventory across Asia. At the same time, we’re looking to enable marketers across Asia to reach Chinese audiences more efficiently through intelligent tools,” said Sogo.The company will also grow its CastingAsia database and facilitate the connection between marketers across Asia to Chinese influencers, aiming to provide an end-to-end solution for video advertising in China.The Singapore-headquartered company now has nine offices in eight countries since starting out in April 2016, including Bangkok, Ho Chi Minh City, Hanoi, Jakarta, Taipei, Phnom Penh, Tokyo and Shanghai.