Accenture sets up digital hub in Singapore

Accenture has launched its Accenture Digital Hub in Singapore, a move supported by the Singapore Economic Development Board (EDB). According to a press statement, the hub aims to aid clients in the region to develop and apply disruptive solutions to help transform the their businesses in view of today’s digital economy.The new digital hub looks to combine capabilities across Accenture Digital, such as its interactive marketing, analytics and mobility functions. It comes equipped with technology geared to solve business challenges and reimagine customer experiences. Some facilities the new hub will have include an interactive studio, a Fjord design studio and an applied intelligence innovation centre. Clients will also tap on 200 visual designers, developers, data scientists and experts in design thinking and the Internet of Things (IoT).According to Kiren Kumar, assistant managing director, EDB, Singapore is “uniquely positioned” to help companies embark on their digital journey in Asia. This allows for innovating and commercialising digital solutions for the region and more.“Accenture’s new Digital Hub is a testament to our strengths in a wide range of areas – from advanced analytics to AI. The new facility provides a collaborative environment for the public and private sectors in Singapore, as well as start-ups, to co-innovate and co-incubate in imagining and inventing a digital future,” Kumar added.“We’ve designed the Accenture Digital Hub in Singapore to serve as a catalyst for clients who want to co-create leading-edge customer experiences with us,” Patrick de Moustier, managing director, Accenture Digital ASEAN, said.Marketing has reached out to Accenture for additional comment.Accenture most recently appointed Giorgio Migliarina as communications and media industry lead for Asia Pacific (APAC). In his new role, Migliarina is responsible for business development and operations in the region and for helping clients shape and deliver large-scale company transformation programmes.The company also acquired marketing and sales consultancy Brand Learning, to help organisations drive sustained customer led growth by enhancing their marketing, sales, HR and leadership capabilities. The terms of the transaction were not disclosed.