Electronic dance trio Swedish House Mafia’s One Last Tour, in artistic partnership with Absolut Vodka, is finally here in Malaysia.
The event, which will be held at Sunway Lagoon Surf Beach on 18 January, is expected to attract a crowd of 20,000.
The collaboration between the two Swedish brands resulted in the exclusive production of the track and music video Greyhound, which has attracted around 25 million views on YouTube.
“Music and cocktails go hand in hand. Absolut has always found inspiration in the arts, and creativity is what drives our brand,” says Terence Ong, sales and marketing director of Pernod Ricard Malaysia.
The collaboration will also include exclusive pre- and after-parties in selected cities; exclusive interviews; and meet and greet sessions for fans.
Absolut will support the tour with a variety of promotional activities – from advertising and digital activation to exclusive in-venue/on-site consumer experiences.
JS Concert Production is the main organiser of the event. JS Concert also handles most of the PR for the event, with the assistance of ISC Innovators.