In The Spotlight
Content creators and influencers see a “huge increase of interest” from clients looking to experiment on TikTok.
Forrester has also included a scorecard of agencies Carat, Havas Media Group, MediaCom, Mindshare, OMD, PHD, Starcom, UM, Wavemaker, and Zenith.
Twitter recently placed a fact-check label on two of Trump's tweets about mail-in ballots concerning the upcoming presidential election in November.
The adtech firm is headquartered in Singapore, and has presence in Malaysia, Thailand, Philippines and Vietnam.
The agency was first awarded Energizer's North America media planning and buying duties in February 2019.
According to Tay, this is the first time the Singapore team has come up with a music playlist. The overall campaign and playlist was done in collaboration with Bread Butter Bacon and Havas Media.
Instead of making a clear separation between online and offline luxury experiences, the experience should be one that involves both online and offline touchpoints.
With multiple banking options available, determining what works best for us can present some interesting challenges.
Consumers need to feel connected to your brand.
"A transformational journey usually begins as a response to some sort of pain point, or threat to the business, and that’s completely fine."
The right personalised content can motivate customers to take the right action – leading to stronger campaign results.
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