While linear content can certainly be repurposed for OTT, the type of content also matters in getting the extra mileage brands seek with consumers.

Nespresso Professional conducted a study that revealed four key shifts about the future of work and coffee culture in Singapore.

Research found that consumers trust premium OTT platforms more, and are more receptive to ads on them.

“The notifications just kept coming and the teams were more than happy to come back to the office to pack the goods and disseminate to consumers in a timely manner."

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