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Brand's promotes healthier liver

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Brand's has launched an integrated campaign for its liver supplement, Brand's Sesamin with Shisandra Extract product.Briq Comms was the agency behind campaign creatives.To kick off the campaign, social media was used to support the ground activation. The campaign, which targets professionals and young executives, had its ambassadors interacting with the public in the CBD area while QR code led tags were given away during the ground activation. It had several different characters portraying symptoms of poor liver health, such as a man on a toilet bowl to demonstrate constipation (pictured).Multiple digital platforms including mobile channels were also deployed to drive traffic to the website.Passersby were also prompted to check the colour of their liver through Brand's Health Supplements' website. An animated video was created in addition to getting promotion offers on e-commerce and the to communicate liver symptoms. The aim of the video was to deliver messages on liver care in a light-hearted manner.The campaign will be running until end May.The campaign was created following a study on consumer insights, where it was found that people are generally ignorant about the need to care for their liver.

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