4As rolls out scholarship programmes for the second year

The Association of Accredited Advertising Agents Malaysia (4As) has unveiled scholarships programmes to provide up-to-date information and resources about the world of advertising and marketing. The scholarship is introduced for the second consecutive year, and is offered to professionals working at 4As member agencies.

In addition, this scholarship also provides the professionals an opportunity to quality for the IPA Foundation Certicate awarded by Chartered Institute of Practitioners in Advertising (IPA). For 2018, 4As will be boosting the number of IPA scholarships on offer to a total value of over RM124,000.

According to Andrew Lee, president of 4As, the scholarships on offer are part of its commitment to raise industry standards and professionalism by fostering continuous professional development within the industry. This is also one of the key objectives of 4A.

“We hope that industry practitioners, especially entry-level executives, will take advantage of this benefit provided by the 4As to hone their skills,” Lee added.

“The IPA Foundation Certificate provides a benchmark in best practice learning that is internationally recognised, augmenting on-the-job learning, induction programmes and training courses. With the industry evolving at such a rapid pace, there is a not only a need to acquaint new industry professionals with up-to-date best practice, but to future-proof the calibre of our talent by way of inspiring creative and critical thinking,” Khairudin Rahim, CEO of 4As CEO said.

Topics covered by the IPA Foundation Certificate include Artificial Intelligence (AI), Augmented Reality (AR), and programmatic buying. Learning modules will be provided online, through a mobile optimised platform for the delivery of webinars, podcast, expert opinion videos and interactive content. This allows course participants to the information at all times for continuous learning.

New course materials are updated annually and written by renowned UK-based clients and advertising practitioners, including Ben Johnson of Unilever, Debs Gerrard of Iris, and Emerson Bramwell of Vizeum.

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