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4 ways to effectively boost employee trust

4 ways to effectively boost employee trust

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Singaporeans are looking for more leadership from CEOs, with 83% agreeing that CEOs should take the lead on change rather than wait for government to impose it, according to the 2019 Edelman Trust Barometer. In addition, 75% of the general population also said that CEOs can create positive change by ensuring that people are getting the proper training for the jobs of tomorrow.According to Richard Edelman, president and CEO, the emergence of the new contract between employee and employer called "trust at work", is predicated on companies taking four specific actions: Lead on change: Establish an audacious goal that attracts socially-minded employees and make it a core business objective; Empower employees: Keep employees directly informed on the issues of the day and give them a voice on your channels; Start locally: Make a positive impact in the communities in which you operate; CEO leadership: CEOs must speak up directly on issues of the day.He added that smart companies will heed the call to build trust from the inside out with employees as the focal point.Meanwhile, the report stated that trust in traditional media (71%) and search (66%) are now at five-year highs in Singapore. In contrast, trust in social media (46%) remains low, leaving a 25-point trust gap between traditional and social media. 73% of Singaporeans also worry about false information or fake news being used as a weapon. Meanwhile, only one in two of the population in Singapore said that their family will be better off in the next five years.Although higher than most of the developed world, only 29% of the mass population in Singapore think that the system is working for them, with 62% desiring change. Edelman said that the last decade saw loss of faith in traditional authority figures and institutions.“More recently, people have lost confidence in the social platforms that fostered peer-to-peer trust. These forces have led people to shift their trust to the relationships within their control, most notably their employers," he added.About 74% of survey respondents said that hackers, cyber attacks and cyberterrorism were their greatest concern. Also, 67% of the workforce also were worried about not having the training and skills necessary to get a good paying job and 58% are concerned that automation and/or other innovations will take their job away. Uncertainty over the future has also sparked an increase in media consumption and the sharing of news and information, up 25 points to 76%.John Kerr, CEO of Edelman Singapore said given the data breaches and data privacy concerns in Singapore and around the world, it comes as no surprise that Singaporeans are concerned about the security of their own data and information. He also added that what stands out from the data is employees’ awareness and concerns about remaining relevant in the workplace, which according to Kerr "augurs well" for the nation’s efforts to upgrade its workforce as a critical part of its economic transformation.“Although Singapore’s economy continues to perform well despite global uncertainty, a significant number of Singaporeans still desire change. There is an opportunity for business to lead in parallel with the government, to uplift all Singaporeans and ensure that the benefits of economic growth and progress are felt by all," Delicia Tan, managing director, client growth and innovation said.This comes as trust for social media is the lowest in Asia Pacific, Middle East and Africa (APACMEA), with only 50% of respondents indicating they trust that medium as a news source. On the other hand, 68% and 66% of APACMEA respondents trust search engines and traditional media respectively.The 2019 Edelman Trust Barometer surveyed about 33,000 respondents in 27 markets between 19 October and 16 November 2018.Read also:Trust in social media lowest in APAC, says Edelman study5 communications topics most effective in increasing employer trust(Photo courtesy: 123RF)

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