Local online portal Mudah.my has taken to the streets with its guerrilla campaign ‘Umbrella’ to create buzz for its website’s property section.
Over the next two weeks 30 promoters armed with umbrellas will go to key office areas in Kuala Lumpur mainly Jalan Ampang, Bukit Bintang and Bangsar to provide free umbrella service to those crossing the road.
Through the activation, the brand hopes to showcase the personal attention it aims to provide to visitors to its site looking to buy, sell or trade properties.
Spokesperson from Mudah.my told A+M the campaign so far has been successful with people responding posivitely to the promoters talking to them while providing the free umbrella service.
The campaign which targets white collared office workers was created by Caesar Paper Stone.