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1010 deepens Facebook engagement

CSL’s 1O1O brand is hoping to deepen its reach with Facebook’s 4.3 million active monthly users, under a new plan to offer unlimited Facebook usage.

Announced yesterday, 1010 has launched a unlimited Facebook data package giving customers unlimited access to Facebook mobile application and Facebook Messenger mobile application on iOS and Android platforms.

Jayne Leung, head of Facebook’s Greater China business, said more than 3.5 million of those users accessed the social network via their mobile devices.

“Facebook’s mission is to give people the power to share and make the world more open and connected. We are very excited to be working with 1O1O to give their subscribers unlimited access to Facebook in a seamless hassle-free way,” Leung said.

Danny Mok, newly installed chief marketing officer of CSL Limited, said 1O1O customers are business executives who maximise their time for both work and play.

“Staying socially active and connected despite busy work schedules is very important to them and Facebook has always been the platform of choice. Hence, we work with Facebook to launch Facebook Unlimited Data Package, enabling our customers to stay connected with family and friends freely on-the-go,” he said.

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