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被骗?路虎「被抛弃的情人」是一个真正的病毒营销噱头

5月4日周三,路虎为其最新豪华SUV车款在英国发起了一个宣传噱头,并将新车停放在热门商场哈罗德百货门外。

该车辆被喷上「骗子」和「希望她是值得的」的巨大红色字样。结果?车子的照片传遍世界各地、产生数千次在线提及、以及广泛的媒体报道,就连英国广播公司也中伏,写上「希望她觉得在路虎车上喷字是值得的」。

但这一切值得吗?跟我们分享您的看法。

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