Zouk Singapore lands itself in PR dilemma

Most recently, for its Transfix event, local club Zouk found itself in trouble when Egyptian guest DJ Fadi (Fila) complained about the organiser cutting short his set to allow Malaysian Prime Minister Najib Razak's son to take over the deck.The 25 year old son of Najib and his second wife Rosmah Mansor, Mohd Norashman was claimed to be seen by a number of club goers.Zouk’s  head of marketing and events Sofie Chandra however, told Marketing in a statement: "Zouk would like to clarify that DJ Fadi (Fila) was not at any point of time asked to end his set prematurely before the contracted set end time of 3:30am."She added that the club "has constantly held invited artists in esteem and respects their works.""We understand that this incident has resulted in some discontent and disappointment but would like to give the assurance that Zouk will continue to value the importance and presence of all artists and our customers and their interests,” she added.She did not however clarify if Najib's son was indeed in the club premises.A similar statement was also uploaded onto Zouk's Facebook page which saw many members of the public expressing their disappointment with the club and asking for an apology to both the artist and club-goers.Following up from our previous announcement pertaining to Aly & Fila's gig at Zouk on Saturday night, Zouk would like to...Posted by Zouk Singapore on Monday, March 7, 2016 Zouk has over the years been a hot favourite for many local club goers and is an iconic Singapore brand. The club had garnered much local support when it was asked to vacate its premises on Jiak Kim road.Wesley Gunter, pr director of Right Hook Communications was of the view that Zouk did the right thing in clarifying the situation by stating the facts it had at hand and not escalating the situation based on hearsay. He added that is in fact what organisations are supposed to do."Most recently, the club was sold to Genting Hong Kong (GHK), which operates the popular Star Cruises, for an undisclosed sum.Marketing has also reached out to Zouk for comments on its next move.