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Zouk KL cancels sugar daddy event to prevent backlash

Zouk KL has cancelled a private event by TheSugarBook, a sugar daddy dating website. This was confirmed to A+M by TheSugarBook’s spokesperson.

According to The Star, the move came after an announcement of the private party, which was tagged as “Where romance meets finance”, went viral on social media. Zouk KL allegedly cancelled the event as it had a sexual connotation and its management was worried it would be in the spot again, The Star reported.

The concerns were due to the fact that Zouk KL was previously involved in a “controversial product launch event” three weeks ago by a celebrity entrepreneur. The The Star howeverdid not name the individual. A+M has reached out to Zouk KL for comment.

Just in February, Zouk KL was thrust into the spotlight after celebrity entrepreneur Neelofa came under fire for launching her new hijab collection at its venue. The move saw netizens voicing their disapproval of her launching something as religious as the hijab, in a night club. This saw Neelofa apologising and adding that all cultural and religious sensitivities will be considered for future events.

In a statement to A+M, TheSugarBook’s spokesperson said the private event was meant to be its first brand launch party for its users and invited guests. While there are no sponsors for the event, TheSugarBook is open to collaborations.

The spokesperson added that TheSugarBook is currently in negotiations with “a few posh entertainment venues” in KL. Its marketing strategies mainly revolve around digital and PR, with the company focusing its efforts to debunk the stereotype and taboo of sugar dating.

“We do not condone any illegal activities and we are not a [dating] agency,” the spokesperson said. She added that the platform has about 120,000 users from Malaysia, Singapore, Indonesia, Thailand and Hong Kong.

In Singapore, The SugarBook was recently up for Parliamentary debate, with Minister for Social and Family Development Desmond Lee confirming that police will keep a “close eye” on the platform. This includes the individuals who use its services.

Lee added that sugar dating platforms such as The SugarBook “commoditise and devalue relationships under the cover of a ‘mutually beneficial arrangement’”. As a result, relationships become transactional and an exchange of money and gifts in return for companionship and “other” services.

Read also:
Neelofa-Zouk controversy: A marketing stunt gone too far or just far enough?
Neelofa beauty backlash: Should the brand or influencer take the fall?

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