Wildlife Reserves brings the zoo to the city

Wildlife Reserves Singapore (WRS), parent company of Jurong Bird Park, Night Safari, River Safari and Singapore Zoo, recently launched its multi-platform marketing campaign titled the ‘Ultimate Wildlife Experience’.The campaign puts on centre stage the parks’ rainforest setting and animals to reach out to locals and tourists at high traffic areas and tourist hotspots.The six-month campaign is featured in various out-of-home media including advertising in over 120 taxis, flagship bus stop six-sheet posters and a key train station in close proximity to the business, retail and entertainment district.The campaign aims to create a strong top-of-mind awareness among tourists and locals on WRS’  park experiences for close encounters with wildlife.WRS chief marketing officer, Isabel Cheng, said: “The Ultimate Wildlife Experience campaign captures the essence of our parks’ wildlife offerings. What commuters see through this campaign are just sneak peeks of the truly wild encounters they can experience in Jurong Bird Park, Night Safari, River Safari and Singapore Zoo.”With the opening of its latest attraction, River Safari, WRS now boasts Singapore’s largest and most diverse animal collection with over 15,000 animals from more than 1,100 species.