ZenithOptimedia makes senior level promotions

ZenithOptimedia Singapore has promoted Adam Hemming (pictured,  right) to the newly created role of CEO. Replacing him is Jacqui Lim(pictured, left), who will take on the role of managing director in the Singapore office. Lim was previously the agency’s general manager.In his new role, Hemming will focus on driving the agency’s overall business strategy with key focus on developing specialist services and product excellence. Hemming will report to Gerry Boyle, ZenithOptimedia’s Asia Pacific chairman and global managing partner.Lim will take charge in leading the agency’s commercial operations across all its key clients and also oversee Newcast. Lim will continue to report to Hemming.The duo also led the agency to win Marketing Magazine’s Media Agency of the Year 2013 award earlier this year.Earlier this year, the agency hired Jason Tan from Neo@Ogilvy as director of the Newcast division under ZenithOptimedia in Singapore. Newcast focuses on branded content solutions, social media, mobile and activations.