Zenith Singapore hires new regional digital director

Zenith Singapore has hired Melissa Lapeyre as regional digital director. She was last with Blue449 in Paris, where she was managing regional EMEA clients for two years in a similar role. According to the agency, the move was made in a bid to expand its regional businesses.The agency added that the move is facilitated by Publicis Media’s global talent mobility programme, "which aims at providing star talent like Lapeyre (pictured) career development and growth opportunities through immersion into new social and cultural aspects of regional businesses". Her role will cover account management and digital strategy and thought leadership across the APAC region.“I’m passionate about all things digital – programmatic, in particular, and how it’s creating a smarter and more innovate consumer-centric landscape for our clients to work within,” Lapeyre said.Lapeyre will report directly to Helen Lee, managing director of Zenith Singapore.“We’re thrilled to have Lapeyre come on board as we advance towards leading our clients in their digital transformation journey. She comes from a new breed of dynamic leadership talent that embrace new technologies rapidly, and accordingly inspire clients with fresh thoughts and initiatives that drive growth,” Lee said.