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Zalora CMO exits

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Claudia Hogan, regional CMO of online fashion community Zalora has left the company following a six-month stint.The company has named Bastian Purrer (pictured) as her replacement.Hogan was in charge Zalora's growth strategy and as well as its online marketing activities. She oversaw eight markets namely, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Taiwan and Hong Kong.Hogan told Marketing she left Zalora to pursue her own business goal of launching an app called "Babygram". The app is a private network for families to create and share memories of the baby's journey. The free app is available on Apple App Store.Babygram is co-founded by Bjorn Lee who is also the CEO of Stickery, a mobile learning game platform for preschool kids and parents.Hogan added that the duo is considering leveraging affiliates programmes to offer baby products to parents.

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