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Y&R wins GNC in China

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Health and wellness retailer GNC Holdings has appointed Y&R as its strategic agency of record in China.Y&R will provide GNC with brand strategy and creative development and production for its general wellness and sports nutrition product ranges, focusing on multiple channels, prioritising digital and e-commerce platforms.Marketing director for GNC China, Michelle Feng said: “This is an exciting time for GNC in China, as we continue to accelerate our growth in the market. In our quest to innovate the way we connect with our customers, Y&R was the obvious choice and we look forward to working closely with the team to drive the business to the next level.”Annie Boo, CEO for Y&R China, said: “We are excited about winning this iconic global brand. GNC has a strong market proposition, and we look forward to working with them on an innovative multi-channel strategy which will tell their story in a way that will resonate with the nation.”Y&R has offices in Shanghai, Beijing, Guangzhou and Hong Kong.

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