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Y&R Singapore beefs up

Y&R Singapore has appointed Syed M F Alkaff as account director and Mawar Quek and Dawn Goh as planning director for its Singapore Tourism Board (STB) and OCBC accounts.

Alkaff is tasked with STB’s key business divisions – leisure, healthcare and business travel/meetings, incentives, conventions, and exhibition – and will report directly to Anthony Khoo, chief client officer, Y&R Singapore.

Quek and Goh responsible for STB and OCBC respectively will report to James Lofthouse, Head of Planning, Y&R Singapore.

“Each one of them brings a diverse set of skills and tools that will compliment and heighten the agency’s ability in providing holistic account management services, as well as strategic and effective planning solutions for our clients,” Tanuj Philip, Group CEO Network Hub, Y&R Singapore said.

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