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Y&R Shanghai bags Bosch and expands account team

Bosch Group, global automotive manufacturer and supplier, has named Y&R Shanghai as agency of record for its strategic and creative campaign development and production in China, effective immediately.

Bosch China vice president Jay Jiang said Y&R has demonstrated outstanding dedication in their strategic and creative work and they look to make a real difference in the market.

Meanwhile, Justin Dee has been appointed to the role of senior business director, Y&R Shanghai, overseeing new business development plus the agency’s extensive Danone Water China portfolio.

Dee joins Y&R with over 16 years of experience, the last 10 years in Beijing on automotive brands including BMW and Lexus. Most recently he worked four years on client side as BMW’s senior marketing communication manager.

Y&R Shanghai managing director Annie Boo, commented on Dee’s appointment, “Justin is a great new addition to our family in the Shanghai office, his automobile experience will help strengthen our team’s auto category expertise and new business expansion plans.”

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