Y&R Hong Kong names new executive creative director

Y&R Hong Kong has appointed Wai Khuen Yee as executive creative director as the firm aims to integrate and expand its capabilities across the region.Yee has worked for some of Southeast Asia's most renowned agencies in his native Malaysia and Singapore.With more than 15 years of experience in creative advertising, Yee has a strong focus on all areas of art direction, conceptual, digital campaigns, mobile, social media, branded content and brand experience.He has worked on multiple major brands including Kraft, MeadJohnson, Nestle, Pizza Hut, Mattel, Guinness, Tiger Beer, HP, Volkswagen and Mercedes-Benz.Many of his projects have been recognised at major award shows like D&AD, Cannes, London international Awards, OneShow, Clio, Adfest, Spikes and Ogilvy Malaysia’s very first Gold Lion at Cannes.Yee said, “Joining Y&R Hong Kong as it continues to grow has a dynamic start-up feel, winning new business and building out new offerings like its ‘1-to-1’ data analytics arm. I’m also looking forward to exploring my Cantonese heritage fully immersed in my first language!”He will work alongside Y&R Hong Kong general manager Beverly Ho who added, “These are exciting times for creativity as technology constantly expands the possibilities for client solutions. Yee is the perfect choice to drive our creative capabilities to be more digital, more integrated and more effective.”