Y&R Beijing has been appointed to manage brand strategy development for Unicom VSENS, a subsidiary of China Unicom, and its sub-brands after an open pitch that took place in April.
It’s understood that Y&R Beijing was selected against three other agencies. Unicom VSENS said the agency has a sound understanding of the mobile phone industry and insights from consumers that could answer the brand’s need in future branding strategy.
Luis da Rosa, general manager of Y&R Beijing, said “Winning the Unicom VSENS business is a thrilling experience for the Y&R Beijing team. This win is solid proof of our integrated communication capability: consumer-insight led strategy and the creative excellence in idea and executions.”