Yeo’s and Moove Media transformed a SBS Transit single deck bus into a tropical themed showcase to launch the brand’s latest offering – 100% Coconut Water.
This is Yeo’s first concept bus with Moove with the campaign running on bus service numbered 5.
All 35 of the bus’ seat cushions were replaced with customised PVC cushions resembling beach deck chairs in bright colours. Floor stickers in the form of a sandy beach and a board walk lined the bus floor from the front entrance to the rear, while a blue sky sticker lined the ceiling.
The creative agency involved was Go Big while the advertising agency was City Life Advertising.
Jayne Kwek, CEO of Moove Media: “We are thrilled to tie up with Yeo’s for the first time to launch this concept bus. A concept bus does more than a normal body wrap. It brings the advertisement to where the commuters are and draws them into an experience. This helps to strengthen product recall.”