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Dimas Novriandi-XM Gravity

XM Gravity grows its management team

XM Gravity, the Indonesian arm of digital agency XM, has expanded its management team with several new hires.

Dimas Novriandi (pictured) has joined XM Gravity as general manager. Novriandi has held management and strategic planning roles at a range of local and international companies, including Zalora Indonesia, Sampoerna, XL Axiata, and PRISM, an activation company in Thailand that’s part of the WPP group. Novriandi will oversee and facilitate strategic management consulting in all of XM Gravity’s business units, and provide supervision over the company’s day-to-day corporate and project deliverables.

Daniel Hagmeijer, who served as TNS Indonesia’s technical consultant & research manager, has joined XM Gravity as strategic planner. In this role, Hagmeijer will work closely with the company’s planning team to infuse wide range of consumers insights and conceptualise ideas and strategies to compose the best digital methods and optimisation plans for the clients. During his time at TNS, Hagmeijer conducted in-depth innovation and product development research for various prominent clients with the likes of Coca-Cola, Samsung, Intel and P&G.

Daniel Van Leeuwen has also joined XM Gravity’s Digital Media & Analytic unit, Purple, as director of analytics, strategy and media. Van Leeuwen joined the XM Gravity team in Jakarta from the UK, where he has held senior planner and managerial positions at Carat and Manning Gottlieb OMD in London.

Meanwhile Deden Purnamahadi, joined the company as business director for XM Gravity One, the company’s digital marketing unit. He has worked in senior positions in agencies such as Edelman Digital and Fleishman-Hillard. These skills will be applied to One’s strategic business maintenance and development, providing thorough support towards the unit’s existing and potential collaborative work with brands throughout the region.

“Having the ‘Quadruple D’s’ on board certainly gives an exciting boost to our organisation, and will add momentum to our continual quest for excellence,” XM Gravity COO Nanda Ivens said.

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