XM Asia Pacific makes yet another acquisition

XM Asia Pacific, a JWT company, has agreed to acquire a majority stake in digital creative agency Sofresh in Vietnam. The deal is XM Asia’s third acquisition in the last 15 months.Sofresh, co-founded in 2007 by Ly Viet Vu (pictured right) and Justin Cohen (pictured centre), develops digital strategies, digital creative concepts, content, and marketing campaigns across multiple digital channels such as social media, mobile and the web.   The company also designs and builds e-commerce platforms, customer relationship management (CRM) systems and in-store digital installations.Sofresh has worked with a range of local and global clients, including Diageo, GSK, Kinh Do, Techcombank and Unilever. The company currently has 85 employees.“This deal gives us a strong, ground zero position in a market that’s about to take off,” Paul Soon (pictured left), XM Asia CEO said.“Cohen and Ly have built up a very dynamic offering. There’s a real connection with the team at Sofresh, and they are a great fit for XM and JWT.”"Now that we are a part of the JWT network, we will be able to take giant leaps forward in our never ending quest of connecting and strengthening bonds between a consumer and a brand,” Vu said.JWT Asia Pacific has invested heavily in expanding its digital footprint over the last two years. In addition to XM Asia’s recent acquisitions, JWT acquired Hungama Digital Services in India and took a stake in Converge, in Pakistan, in 2012, and bought Post Visual, a digital creative agency in Korea in 2013.