Xinyu Huang rejoins comScore to head Greater China ops

Global media measurement and analytics company comScore has announced Xinyu Huang has rejoined the team as senior vice president and managing director of its Greater China operation.Huang will be focused on providing strategic leadership to strengthen the position of comScore in the China, Hong Kong and Taiwan markets.He brings some 15 years of experience in building big data and analytics platforms. Most recently, he served as chief technology officer at analytics and media company Resonate, where he was responsible for building its analytics platform and engineering team. Prior to that, he was VP of data engineering at Millennial Media, where he expanded its big data capabilities. “I could not be more excited to welcome Xinyu back to the comScore team,” said Serge Matta, CEO of comScore. “Xinyu has deep-seated technological and industry expertise, and will play a key role in uncovering new opportunities on behalf of comScore in Greater China. Xinyu has a proven track record of creating strong business foundations in new and emerging markets, and I’m confident he will be instrumental in growing comScore’s business and relationships in Asia Pacific.” Huang was previously part of the comScore team for more than 12 years, starting in 2000 and growing into the position of vice president in the technology division through the years. From 2010 to 2012, he joined the comScore Asia Pacific team as senior VP overseeing Greater China.