Xaxis ropes in Catcha’s Kui Ai Ping

Newly opened Xaxis Malaysia is fast building its team and has roped in Kui Ai Ping (pictured), formerly head of operations at Catcha Digital, as senior manager.In her new role, Kui will be leading the operations team in Malaysia in planning, buying and execution (delivery) of campaigns.Prior to Catcha, Kui was digital marketing manager at LG Electronics.Since Xaxis' opening, it has launched a premium audience reach product and plans are underway to launch Xaxis TV, a video solution for clients, and a support for comprehensive ad-buying and analytics capabilities for Facebook Exchange (FBX), its real-time-bidding (RTB) system."Educating marketers in the industry on the technology behind connecting with audiences online is crucial for advertisers to feel confident that they're moving in the right direction," says Arshan Saha, director of Xaxis Singapore and Malaysia.