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Matt Chen

wwwins Isobar boosts creative talent in China

Matt Chen has taken the creative director role at wwwins Isobar Shanghai.

With a decade of creative experience on clients including Nike, 7-ELEVEN,  Heineken, KFC, Doritos and Dove, Chen (pictured) be based in Shanghai and report to Tim Doherty, creative partner of wwwins Isobar China.

He joins from Medialand Taiwan, where he has been creative director for the past three years.

Doherty described Chen as an enviable creative talent, with exceptional leadership skills.

Peter Shen, chief creative officer of wwwins Isobar China, said as the agency continues to broaden its focus on creative innovation, Chen will continue to bring fresh insights to the business.

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