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Wunderman Indonesia hires digital strategist

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Wunderman Indonesia hired digital strategist Teddy Satrio. Satrio’s primary focus will be on devising strategies for key clients such as Nokia, Microsoft and Ford. Based in the Jakarta office, Satrio reports to Agung Rahadian, head of planning at Wunderman Indonesia.Satrio (pictured) previously served as digital strategist at McCann Worldgroup and BUBU, working with clients such as Triumph Motorcycle, Nestle, Manchester United, Telkomsel, Intel, Maybelline and Unilever. Prior to that, Satrio was digital media promotion and online communication officer at Yayasan Masyarakat Mandiri Film Indonesia. He was also creative director at JIA Marketing Services and head of communication at the Sacred Bridge Foundation.Satrio said, “Content marketing will enter a new territory where each piece of content can be personalised and customised to the interest of the consumer. A deeper connection between the brand and the customer will also benefit the brand in terms of SEO. Contextual contents will have a higher chance of being shared among the readers' social networks.”“In our rapidly changing marketplace, Satrio’s knowledge of the digital space and the modern consumer will play an increasingly important role in helping us to understand, target and tap into the Indonesian market. It’s not only important to have data at our fingertips, but we must also know what to do with it, to create the best solutions for clients,” Rahadian added.

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