Philia Li (pictured) has been appointed in the newly created role of director of data and analytics for Wunderman China, effective immediately.
Based in Shanghai, Li will lead the data and analytics team to drive CRM, data and analytics solutions for Wunderman clients in China, reporting to Bryce Whitwam, managing director, Wunderman Shanghai.
“With the convergence of social and e-commerce, China is undergoing a major marketing transformation and data is at the core of everything,” said Whitwam.
“Li’s appointment demonstrates our continued focus and leadership in database marketing which is and always will be Wunderman’s foundation,” he added.
Li has over 13 years of CRM and analytics experience on both client and agency side across China and US.
Before joining Wunderman China, Li was head of analytics and insights at DDB China and has held CRM positions in US for both clients and agencies, including Saks Fifth Avenue and RAPP respectively.