Janice Tan, client managing partner for IPG Mediabrands APAC has taken on a new role as global head of Aviator at WPP’s Kinetic agency. Aviator is one of the largest global travel marketing specialists and offers marketers insight into travelers, their lifestyles, behaviors and attitudes.
Tan was at IPG Mediabrands for three years. A spokesperson at IPG Mediabrands said that the agency is not looking to make a replacement. Prior to that, she was in BNP Worldwide for three years. She has had an extensive career in marketing and digital communications, managing accounts in the travel and luxury sector. She has also worked on brands such as Dell, HP, Microsoft, Qatar Airways, Emirates Airlines, Air France, Four Seasons Hotels, Marriott Hotels and LVMH Group.
In her new role she will report to Mauricio Sabogal , Kinetic Global CEO. Tan will be based in Singapore.
“As experts on consumers on the go, it’s only fitting that we adapt our airport marketing model to extend to the full consumer travel journey,” Sabogal said.
“Just as the trip doesn’t begin and end at the airport, a brand message should be relevant and useful throughout the entire journey and beyond. With the technology available today and in the future and the data we have, we are able to help brands enhance the travel experience, connecting with consumers as never before,” Sabogal added.
“I’m thrilled for this new challenge and already have ideas on how we can build upon our expertise in airport marketing to create a better, more seamless experience throughout the entire travel journey. Consumers are connected at every stage of their journey, giving us an opportunity to leverage our data, insights and technology to deliver a more personalized experience,” commented Janice about her new role,” said Tan.