Wolf Blass inks multi-year marketing deal with Manchester City Football Club

Australian wine brand Wolf Blass has inked a multi-year marketing partnership with Manchester City Football Club, making Wolf Blass the Official Wine Partner of Manchester City Football Club for Asia, Middle East and Africa (MEA), and Mexico.As the Official Wine Partner of Manchester City, Wolf Blass will have access to more than 240 million fans in Asia, Middle East and Africa.The partnership will see Wolf Blass further expand the brand’s sports sponsorship footprint in the region following recently signed agreements with the National Basketball Association in China, and professional baseball organisations in Japan and Korea.Through the multi-platform agreement, Wolf Blass will engage fans in key markets via the consumer campaign that will include in-store promotions, co-branded merchandising, giveaways, digital and social media activations, as well as consumer events.Robert Foye, president and managing director of Asia, MEA and Latin America, at Treasury Wine Estates, the owner of Wolf Blass wines, said through this partnership with Manchester City FC, Wolf Blass will bring to life our global brand campaign ‘Here’s To The Chase’, which celebrates the bold pursuit of triumph.“Wolf Blass has a long association with competitive sports and a passion in the chase for success. So we are thrilled to be involved with the number one sport globally, and one of the most popular and successful football clubs in the world. We look forward to joining Manchester City in their bid to win more trophies, and celebrate their growing success with our iconic Wolf Blass wines,” Foye said.Damian Willoughby, VP director of partnerships, APAC at City Football Marketing, said: “Wolf Blass is a pioneer in their industry whose commitment to quality, character and consistency echoes our own. Our new partnership offers us an exciting opportunity to connect with fans and consumers and we are looking forward to working with Wolf Blass as we both continue to grow in new and imaginative ways.”