During the ever-changing digital world, a small change for a traditional local company would never be an easy decision.
Wing On Travel, a local travel agency with more than 50 years history, has decided to go digital and first introduced its travel mobile app in a bid to provide convenient and user-friendly services back in 2014.
The company has also created its mascot “WingOn Bear” to bring a brand new and energetic image to its customers. This summer, Wing On will put a spotlight on WingOn Bear to introduce its digital platforms in its latest marketing initiative.
The marketing campaign will be using CG animation to present the smart and energetic image of Wing On Travel. Meanwhile, the WingOn Bear is going to show users how the company provides real-time booking system for its customer.
The campaign spans outdoor including MTR, bus and tram.
Wing On’s online booking system is not only the new mobile app but also the website provides a functional platform for online booking service includes air tickets, hotel travel package, Macau ferry ticket and tours as well.
Up to June 2016, the mobile app has been downloaded for more than 480,000 times and awarded three digital awards last year. While people tend to plan their vacation by themselves rather than joining group tour through travel agencies, the Wing On Travel mobile app provides an alternative choice for them to start their journey.
Client: Wing On Travel
Creative and production agency: ManyMany Creations Ltd.
Managing director: Kwai Bun
Chief creative officer: Bonnie Leung
Operation director: Arsan Leung