SUBSCRIBE: Free email newsletter

Marketing

Toggle

Article

When pork becomes art

With the initiatives to celebrate the brand’s recent expansion to the Hong Kong market as well as introduce its product to the local consumers, Flodins, sub-brand of the Nordic meat producer HKScan, has come up with an interesting idea: to correlate its pork with art.

Its recent campaign in the city, dubbed “#porkart”, encourages food lovers and restaurants to use its newly introduced Omega-3 pork to create beautiful dishes.

The campaign, partnered with GHC Asia, rides on the photo taking trend and popularity of food images on social media channels to introduce the hashtag #Porkart in reference to “Pop-art”.

It will launch a social media competition between May 15-26th to tap several Hong Kong bloggers such as Thomas Fung (@thomas_fung) and Sweetie Sweetie mama (@sweetiesweetie.mama) to take the best #porkart dishes.

Several Hong Kong chefs such as Jaakko Sorsa of FINDS, Jim Löfdahl of Frantzen’s Kitchen and Mick Bolan of 208 Ducentto Otto, will also be serving special #porkart dishes during the campaign period.

“The campaign not only targets social-media savvy millennials, but also local food lovers who are passionate about eating out and nice restaurants,” the company said.

Read More News

Trending