Weber Shandwick names new Southeast Asia SVP for digital

Weber Shandwick has named Uzz Taufek as senior vice president, digital strategy, Southeast Asia. Based in Singapore, Taufek will lead Weber Shandwick’s growing group of digital and integrated business drivers in Singapore and oversee digital business strategy across the firm’s Southeast Asia offices.Taufek has worked with a vast portfolio of regional and international clients across the Asia Pacific region in previous roles with a key focus on digitally driven creative ideas, integrated strategies and digital transformation. Most recently, Taufek led the digital arm of Leo Burnett and ARC Worldwide driving business growth by creating innovative ideas that help drive client’s businesses, strategic planning, technical innovation, production and creative direction.He previously held similar roles at digital start up agency Dna360, J Walter Thompson (JWT) and BBDO Proximity, where he gained extensive experience in leading digital, tech and social media business and teams.“Taufek is highly respected within the industry and has spent the greater part of his agency career building a formidable stable of digital and social media business and teams,” said Baxter Jolly, chief executive officer, Weber Shandwick Asia Pacific. “We understand the value and need to consistently push the envelope and engage our clients by offering truly integrated solutions. Taufek brings invaluable experience to the mix.”Taufek said: “In today’s marketing landscape, successful campaigns are made up of creative, data driven ideas that encompass digital, social and mobile platforms.  In order to be successful, brands need agency partners such as Weber Shandwick that can truly deliver fully integrated campaigns.”