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WE launches independent global agency network

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WE Communications has launched a global agency network "The Plus Network" to bring five member firms The Garrigan Lyman Group (GLG), Salt Branding, YouGov, Interel and Envy Create under one umbrella.The network builds off of three long-standing partnerships WE has in place with digital marketing firm GLG, branding agency Salt Branding and market research firm YouGov and adds two new specialty agencies – public affairs and government relations specialist firm, Interel, and experiential marketing firm Envy Create.Working under a unified, standalone brand, the network aims to deliver integrated capabilities that span the entire media ecosystem, including paid, owned, earned, social, experiential and search.Operating across 65 markets, including Hong Kong, Shanghai, Beijing, Singapore, Australia, the US and more, The Plus Network is now partnering with clients like Microsoft, 3M, Intel, Renault, Honeywell etc. The newly established network claims it takes “one approach, one vision and no turf wars”.The combined billings of The Plus Network member agencies exceed US$300 million globally, it is led by Aaron Petras, managing director of The Plus Network as well as vice president of agency and partner strategy at WE.“To accelerate a brand story today nimbleness is critical, as is the right set of experts who can set ground breaking ideas into motion across an ever expanding media ecosystem,” said Melissa Waggener Zorkin, CEO and founder of WE Communications. “Unlike traditional agency network models, The PLUS Network is a unified proposition that puts client needs first – not leadership, whose main concern is next the next quarterly profit target.”

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