WE Group expands tech reach in China

WE Group has launched a new digital technology company in China - WE Tech - specialising in mobile, social, e-commerce applications and software development.WE Tech is a technology solution provider specializing in digital technology applications, software development, construction of PC and mobile websites, and CRM systems. Its four areas of services include applications (HTML5 solutions, mobile APPs, O2O solutions, WeChat distribution systems); Websites in particular mobile sites (WeChat sites, WeChat malls, and corporate websites); Database (CRM systems, database, listening research); and Service (system maintenance, SMS and digital ads distribution, and digital technology consultancy).“As our e-commerce and digital/social media marketing business grow, there is a need for us to have smart technology solutions that understands China market conditions and gives us speed to market. We have a strong internal need for what WE Tech offers”, says Viveca Chan, CEO of WE Group. “As we are developing new business models in mobile e-commerce, and CRM for our e-commerce clients, WE Tech can develop technology solutions not only specifically for WE clients, but also for other agencies and clients. WE Tech is led by Wang Zhengyang, an experienced IT professional with strong social media expertise. The team of 14 is based in Beijing and works closely with WE Commerce and WE Digital teams.Other WE Group companies include WE marketing, a brand marketing and creative agency; WE Digital, a digital and social media marketing company; WE Commerce, a e-commerce distributor and service provider.