Way of the Dragon (WOTD) Sports Company has appointed MP & Silva as its media distribution and commercial partner. WOTD Sports Company is the official partner of Chinese Taipei Mixed Martial Arts Association (CTMMAA).
The appointment will see MP & Silva distributing WOTD Sports Company’s calendar of events, which includes the upcoming “RFC – Way of the Dragon Combat Sports Championship 02” in July 2018. MP & Silva will also be tasked with overseeing sponsorship opportunities for the CTMMAA and their line-up of events in the Chinese Taipei.
The partnership also builds on MP & Silva’s partnerships with fight sport properties, which include the World Boxing Super Series.
“We are encouraged by MP & Silva’s ability to expand the visibility of several up-and-coming sports properties and we very excited to explore new opportunities to help grow the sport in key markets in Asia and further develop our global TV audience,” Wang Tsun Kan, CTMMA’s chairman, said.
“Mixed martial arts continue to have a major following in Asia, and we are delighted to partner with the CTMMAA to help showcase their marquee events and grow their international presence. One of its ambitions is to be the biggest MMA property in China, and with our expertise and network, we look forward to working closely with them to build the profile of their events,” Wu Swee Sin, managing director, Asia Pacific, at MP & Silva said.