Wavemaker, the merged MEC and Maxus entity, has appointed Aaron Smith (pictured) as global chief client officer, who will join on 2 October 2017. He will report to Tim Castree, global CEO of MEC and Wavemaker.
Prior to his latest role, Smith was at global brand and marketing consultancy Prophet for more than 13 years, with his last role being partner. During his time as partner for over four years, he worked across brands such as GE, ExxonMobil, Target, Kimberly Clark, McDonald’s and Nike. Before that, he was a senior engagement manager at Prophet. Smith also worked at US-based brand consultant Envision and strategy and innovation consulting firm Sterling-Rice Group.
The appointment comes a month after WPP’s GroupM unveiled the new branding for the merged MEC-Maxus entity, which reflects the agency’s heritage born from WPP and GroupM. Castree said the new entity’s purpose is to provide advertisers with the power to transform and grow their business. Wavemaker has offices in 90 countries and over 8,500 employees, and major global clients include L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
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“Smith has over 20 years of experience in consulting to CMOs and brands. That makes him the perfect choice to head up a client leadership practice that delivers on our purpose to grow and transform our clients’ brands through unique purchase journey insights and a deep understanding of their business needs,” Castree said.
“The plan that Castree and his team have laid out for Wavemaker, is truly client-centric and answers the most burning question of CMOs today – how to build and grow brands in a transformed media and marketing landscape. This is an amazing opportunity and I’m excited to join,” Smith said.