In collaboration with with KIX HD and Astro Kuala Lumpur, beauty and health retailer Watsons has launched its latest campaign, R U Tough Enough?
In a series of competitions, male and female contestants will face off against one another in a series of physically demanding and emotionally enduring challenges.
The Battle will crown Malaysia’s toughest who will walk away with the grand prize of RM30, 000.
“Watsons is not just about getting beautiful and healthy, but it is also more than that. Our collaboration with this program is to continuously provide our customers innovation in activities that will improve their lifestyle as a whole. This is also Watsons continuous engagement with the Malaysian youths to empower them through exciting programs like this,” said Danny Hoh, head of marketing, Watsons Malaysia.
“In this year’s R U Tough Enough?, KIX HD and Astro are excited to go beyond the stereotype that men are tougher than women with our very own battle of the sexes. We are sure that this will make for an enthralling competition, as we know that toughness isn’t limited to physical strength; it is also a test of mental endurance. And a big thank you to our sponsors especially Watsons and participating brands for supporting this program,” said Shirley Cheong, director of marketing at Celestial Tiger Entertainment, Hong Kong.
At the media launch, celebrated radio talent and fitness enthusiast Linora Low and Malaysia’s well known actor, Keith Foo were introduced as chosen two ambassadors to emphasise on this year’s theme of “Men versus Women”.
The ambassadors will lead #TeamLinora and #TeamKeith respectively in the challenge to determine which gender is the toughest.
Hoh also welcomed Watsons participating brands representatives on stage for the official launch including Clear, Garnier Men, Gatsby, Horley’s, L’Oreal Paris, Maybelline, Nivea Men and Sunplay, joined by Foo Hwei Jiek, senior merchandise manager.
As part of the recruitment for R U Tough Enough?, KIX HD will send their Tough Troopers to several hotspots in Klang Valley to challenge individuals to demonstrate their toughness on the spot through a series of tests.
R U Tough Enough? is open to all Malaysian residents aged 18 and above. To enter the contest, participants must first apply online at www.KIX-TV.com/tough.