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Watch a world without kindness [VIDEO]

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Singapore Kindness Movement (SKM) has launched a campaign showing show how small gestures can impact the world. Together with Strategic Public Relations Group (SPRG), SKM organised an event to highlight the importance of kindness in our daily lives and its impact on the world.The idea of the campaign was to highlight the existence of a dual world: one with kindness and one without its existence. SKM wanted to spread this message to Singaporeans on the digital sphere.  For this, social and mobile agency KRDS Singapore was also tasked to provide a digital echo to the campaign.SW/TCH - In a world where every choice you make can affect more than just your life, the power to decide outcomes lies...Posted by Singapore Kindness Movement on Friday, October 9, 2015An interactive digital experience was created with a double-sided video, where users could view everyday situations in two alternate worlds that change each time the user presses ‘ALT’. This conveys the notion that small gestures can go a long way in creating a ripple effect to change the world.KRDS Singapore also created an interactive Facebook SmartPost where users could experience the dual world directly on their news feed.

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