Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

WATCH What the power of love can achieve

share on

An ad called ‘The Power of Love’ for telco dtac has gone viral with over 8 million views in a week. Produced by Y&R Thailand, the 2-minute video has tugged heartstrings all over the world with its message that technology can never replace love.Having gone live late on 30 June 2014, its humorous start and touching ending has had people liking and sharing on social media the world over.On YouTube, its primary version in Thai with English subtitles, has exceeded 7 million views. There has also been over 70,000 views in Spanish, 30,000 in Norwegian and 20,000 in Chinese. The Chinese version on Youku has exceeded 1 million.Check out the ad here:http://www.youtube.com/watch?v=PmCDxY2lJAE&list=PL06oaDiAkXygNl8TrZX-fw6CYs7tRlT46&feature=shareCreative credits:Campaign:                 dtac “The Power of Love”Agency:                      Y&R ThailandMedia:                        OMDBrand:                         dtacChief Creative Officer: Trong TantivejakulArt Direction:             Panumas TasilaArt Director:               Trong Tantivejakul, Kumphol WitpiboolrutCopywriter:                Trong Tantivejakul, Kumphol WitpiboolrutAccount Manager:                 Jindarat UdomthanapatProduction Company:           Sunshine-etc Co., Ltd.Producer:                               Khanuengnit WichitsakonkitDirector:                                 Kumphol WitpiboolrutDirector of Photography:      Prapope DuangpikoolLighting Direction:                 Udom PinthongCameraman:                         Prapope DuangpikoolCameraman#2:                     Akkarapong KusakulEditing:                                   Manop BoonwipasMusic:                                     Cine Digital Sound Studio Co., LtdSound Design:                      Terdsak JanpanPost Production:                   Posters Co., Ltd.Animation:                              Anto co.,Ltd

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window