Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

WATCH Here’s how Burger King made its LGBT stand

share on

Burger King has introduced a new menu item for the San Francisco Gay Pride 2014, an annual celebration for LGBT rights in the US state.The fast food chain had consumers filmed as they were offered the burger, with some expressing outrage, but others showing support. "I just don't believe in homosexual lifestyle," said one consumer, which had his face blurred out. Another looked like he was about to punch the server that offered the burger. On the other hand, others loved the move.Either way, the ad powerfully shows both reactions. Finally, when users unwrapped the burger, they were greeted with Burger King’s message: “We Are All the Same Inside.”Nicely done, Burger King.Watch the ad here:http://youtu.be/qBkAAortU_g

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window